01 — The Goal
Build on the hotels’ well-established reputation within the wedding industry by creating a more consistent and strategic content presence across key channels. The focus was on sustaining momentum year-round, generating a steady stream of high-quality enquiries, and ensuring the wedding offering remained front of mind through thoughtful, multi-channel storytelling.
02 — The Approach
A joined-up content strategy was developed to complement the hotels’ existing strengths, spanning web, social, email, print, and editorial channels. Each element was designed to reinforce the venues’ unique appeal while nurturing engaged couples at every stage of their journey.
Website
Regular updates to wedding package pages included refreshed copy, seasonal imagery, and improved structure to enhance user experience and maintain relevance.Social Media
Seasonal campaigns to highlight real weddings, package features, and timely booking messages across Instagram and Facebook, reflecting the charm and personalities of the hotels.Email Marketing
Targeted e-shots were designed and sent to relevant audience segments, aligning with key booking periods to encourage enquiries through clear, concise messaging and calls-to-action.Print Collateral
Brochures, leaflets, and on-site materials were refreshed to reflect the hotels’ distinctive style and clearly communicate the wedding packages, supporting both in-venue and wedding fair engagements.Advertorials
Thoughtfully crafted advertorials for local wedding and lifestyle publications helped maintain visibility and trust within the regional market.
This multi-channel approach ensured a cohesive, aspirational narrative that kept the hotels top of mind and encouraged ongoing engagement.
03 — The Result
The refreshed content strategy supported a steady growth in wedding enquiries and engagement, with:
20% increase in wedding enquiries year-on-year
30% uplift in social media engagement during key campaigns
15% higher click-through rates from targeted email campaigns
25% increase in average time spent on wedding-related web pages
These results reflect strengthened brand presence and ongoing lead generation across multiple channels.