01 — The Goal
Manage the launch of a brand-new labelling application service — the first of its kind in the industry — by creating marketing materials and targeted advertising to generate awareness.
02 — The Approach
We focused on making the new service easy to understand and appealing to the right businesses. This meant:
Writing clear, benefit-focused copy that explained why the service was different and helpful.
Designing brochures, social media posts, and emails to share the message consistently.
Coordinating with sales and product teams to ensure all materials were accurate and matched what customers needed.
Planning and running social media and email campaigns to reach potential customers and encourage enquiries.
03 — The Result
Brochure downloads went up by 40% in the first few months.
Social media posts got 45% more engagement, generating 38% of enquiries for the service.
The campaign generated 250 new client leads within the first quarter, with 80 bookings secured directly from the launch activities.
Website traffic to the new service page doubled during the launch period, showing strong interest.